Pinkwashing: A Pink Problem
Pinkwashing: Think Before You Pink
In the past few years, there has been a huge marketing campaign to raise awareness for breast cancer. Included in the campaign are products specifically designed in the color pink. This includes clothing, accessories, beauty products and countless other items. They’ve even created pink KFC! Well not really pink KFC, but the buckets the hormone filled chicken comes in is pink…let’s cure breast cancer with poisonous chicken! Did you know the dollar amount donated to breast cancer research is but a tiny fraction of the total price?! The practice of adding pink ribbons to products containing cancer causing ingredients is referred to as “pinkwashing.”
I am all for a cure for breast cancer. This can be done naturally, sans chemotherapy and chemicals, and pink is my favorite color, but I have some serious doubts about the validity of the program when it comes to beauty products and other products (such as chicken.) I have known many people touched by this dreaded disease. Let’s take a closer look at some of the products marketed for breast cancer awareness.
My main concern is with beauty products marketed to cancer patients and survivors. Many of these “pink” products contain hazardous chemicals, some even carcinogenic! The companies producing such products even provide them free of charge to cancer patients. Such a blatant disregard for women’s health is quite deplorable. When are these mainstream companies going to step up to the plate and admit many of their ingredients are harmful and contribute to health problems? I feel very sad that many women, especially those in a vulnerable state, are having the wool pulled over their eyes. Check out this very insightful video for another perspective on pinkwashing.
Do you think before you pink?
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