Ads With Celebrities: Do You Buy Into The Hype?
I was sitting at home one weekend doing one of my favorite things, watching HGTV (I admit this with no shame), when I saw a bunch of ads with celebrities. I mean the ones where the beautiful actress or model hawks some sort of beauty product. You know the ones I’m talking about, right?
The one I saw was for an acne treatment “system” which is designed to dramatically improve your skin and make it look flawless like the celebrity. And the famous singer made it sound like it was the best thing since sliced bread.
First off, do you think she actually uses the product? These stars get paid big bucks to endorse products and it makes me wonder, do they actually use the product or even know what’s in them?
Today’s post is a bit of an opinion piece, I lay it all out there for the world to see! I want to get your thoughts on ads with celebrities too so be sure to leave a comment.
Besides the acne products. there’s a host of other products which celebrities are lending their images to. Major cosmetics companies have been using celebrities for decades to sell their wares. It’s like they think if a beautiful actress promotes their products, consumers will think they can look like that too!
That tactic does work many times….because many of us want to emulate celebrities and their makeup look. Just google “Jennifer Lopez make up” and you’ll find hundreds of thousands of makeup tutorials! I must admit I am one of those women who get inspired by celebrity makeup looks. But I choose safer products to reproduce the look. By no means do I ever use the same, most likely toxic, products they used on the celeb. Do you?
And do you think you can get the same results as the celeb? For one, they have professional makeup artists who really know their stuff. A face is like a blank canvas for them…who amongst us has the same skill? I know I don’t! At 6:30 in the morning when I’m getting ready for work, I put my makeup on quickly and minimally.
And secondly, when you see these TV or print ads with celebrities, we must remember they are probably photo shopped. No one can be that perfect and it’s quite unrealistic for us to expect to look like that! I recall when I was in high school, I purchased Cover Girl because I loved how the cosmetics looked on Drew Barrymore and I thought I could look like her!
Ads With Celebrities: Cosmetics Without A Conscience?
Here’s another thought provoking question- do you think the actress or model knows or even cares about the ingredients in the products she endorses? Cover Girl uses a variety of celebs through print and television ads. In fact, I noticed they cover pretty much all markets by employing famous women of all ethnicities, sizes, and orientations. Pretty smart marketing, huh?
Are these women aware of the cancer causing ingredients in these products?
And if they are, do they promote the product anyway in the name of profit? It makes me wonder too, if they even realize how they influence young girls especially about which products to use.
Many women get taken in by a product or line promoted by a celebrity simply because of the fame factor. When I sit there and watch such commercials, it occurs to me that the endorser probably IS NOT aware of the risks, like much of the general public. Just like many of us, they’ve been led to believe that if the FDA approves it, it’s safe.
It’s time to realize this is not the case!
My viewpoint on ads with celebrities is this: don’t believe everything you read, see, or hear. Just because Queen Latifah’s eyes look amazing in that mascara, or Katy Perry has flawless skin from using skin cream doesn’t mean you will. Remember they are endorsing these products simply for the fact that they’re getting paid. They give no thought as to the consequences of promoting such products. I wonder where responsibility and values come into play? This is why I admire such celebrities as Alicia Silverstone and Fran Drescher, who strive to bring more attention to toxic ingredients in cosmetics. Now that is something to emulate!
What are your thoughts on ads with celebrities, especially when it comes to beauty products? Do you believe the ad’s claims and are you more likely to purchase because your favorite actress promotes it?
If you liked this post, please click one of the social network icons on the left to spread the word.
Stay natural…stay beautiful…go green!
Get my FREE Guide to Safe Cosmetics
Enter your email for instant access to "Label Lies"