Ads With Celebrities: Do You Buy Into The Hype?

ads with celebrities

Do you see Drew and say, “I want some Cover Girl!” ?

I was sitting at home one weekend doing one of my favorite things, watching HGTV (I admit this with no shame), when I saw  a bunch of ads with celebrities. I mean the ones where the beautiful actress or model hawks some sort of beauty product. You know the ones I’m talking about, right?

The one I saw was for an acne treatment “system” which is designed to dramatically improve your skin and make it look flawless like the celebrity. And the famous singer made it sound like it was the best thing since sliced bread.

First off, do you think she actually uses the product? These stars get paid big bucks to endorse products and it makes me wonder, do they actually use the product or even know what’s in them?

Today’s post is a bit of an opinion piece, I lay it all out there for the world to see! I want to get your thoughts on ads with celebrities too so be sure to leave a comment.

Besides the acne products. there’s a host of other products which celebrities are lending their images to. Major cosmetics companies have been using celebrities for decades to sell their wares. It’s like they think if a beautiful actress promotes their products, consumers will think they can look like that too!

That tactic does work many times….because many of us want to emulate celebrities and their makeup look. Just google “Jennifer Lopez make up” and you’ll find hundreds of thousands of makeup tutorials! I must admit I am one of those women who get inspired by celebrity makeup looks. But I choose safer products to reproduce the look. By no means do I ever use the same, most likely toxic, products they used on the celeb. Do you?

And do you think you can get the same results as the celeb? For one, they have professional makeup artists who really know their stuff. A face is like a blank canvas for them…who amongst us has the same skill? I know I don’t! At 6:30 in the morning when I’m getting ready for work, I put my makeup on quickly and minimally.

And secondly, when you see these TV or print ads with celebrities, we must remember they are probably photo shopped. No one can be that perfect and it’s quite unrealistic for us to expect to look like that! I recall when I was in high school, I purchased Cover Girl because I loved how the cosmetics looked on Drew Barrymore and I thought I could look like her!


Ads With Celebrities: Cosmetics Without A Conscience?

Here’s another thought provoking question- do you think the actress or model knows or even cares about the ingredients in the products she endorses? Cover Girl uses a variety of celebs through print and television ads. In fact, I noticed they cover pretty much all markets by employing famous women of all ethnicities, sizes, and orientations. Pretty smart marketing, huh?

Are these women aware of the cancer causing ingredients in these products?

And if they are, do they promote the product anyway in the name of profit? It makes me wonder too, if they even realize how they influence young girls especially about which products to use.

Many women get taken in by a product or line promoted by a celebrity simply because of the fame factor. When I sit there and watch such commercials, it occurs to me that the endorser probably IS NOT aware of the risks, like much of the general public. Just like many of us, they’ve been led to believe that if the FDA approves it, it’s safe.

It’s time to realize this is not the case!

My viewpoint on ads with celebrities is this: don’t believe everything you read, see, or hear. Just because Queen Latifah’s eyes look amazing in that mascara, or Katy Perry has flawless skin from using skin cream doesn’t mean you will. Remember they are endorsing these products simply for the fact that they’re getting paid. They give no thought as to the consequences of promoting such products. I wonder where responsibility and values come into play? This is why I admire such celebrities as Alicia Silverstone and Fran Drescher, who strive to bring more attention to toxic ingredients in cosmetics. Now that is something to emulate!

What are your thoughts on ads with celebrities, especially when it comes to beauty products? Do you believe the ad’s claims and are you more likely to purchase because your favorite actress promotes it?

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Stay natural…stay beautiful…go green!


Robin started her career as an educator of children and has now become an educator for adults everywhere who want to know the truth about what they put into their bodies through the skin. She is passionate about educating people to make better health and beauty choices.
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  • Jeni

    When I see celebrities in cosmetics ads, I wonder how much they got paid, and then I wonder how the cosmetics company chose that particular celebrity. I doubt they actually wear the makeup, but I know a lot of the celebrities are supposed to say they wear it if they are asked what they’re wearing, or what their favorite product is, etc.
    Jeni´s last blog post ..Does Khloe Kardashian Have Hair Loss?

  • Sheila Hansen

    Ellen Degeneres is a vegan. She and her wife are opening a vegan restaurant in LA yet she’s one of Cover Girl’s faces in their ads. I always thought that seemed
    out of sync since those products are loaded with toxic chemicals.
    Sheila Hansen´s last blog post ..Time for a little Argan Oil

  • Lisa Jones

    I think we are a society of zombies. We’ve been lulled into a state of non-questioning consciousness, assuming that because it’s on the market it’s ok to use, eat, bath in, etc. I know that I rarely questioned anything until recent years and health issues ensued. And then, I only questioned food ingredients. It took me awhile to begin to question health and beauty products, cleaning products, clothing. I was more conscious of environmental factors than my own health! And here’s the kicker: I’ve been a Licensed Practical Nurse for YEARS. Never in all my career in conventional medicine was I EVER taught to look at the effects of chemical exposure on our health. Never were any of the people I took care of warned that the chemicals they were eating, using on their skin, cleaning their bathrooms with might be contributing to their illnesses. And people don’t want to know this many times. It’s overwhelming to make some of the changes because life has been made extremely convenient through processed foods, chemically-laden body products and household cleaning products. Vanity and convenience are the hardest things to overcome when relaying this message. I now work for a doctor that practices functional medicine. Even in the light of chronic health problems, our patients struggle with reducing chemical exposure. Sometimes drastic lifestyle changes are involved and it becomes a major issue in their lives, marriages and work.
    As for the FDA protecting us: I suppose they have done some good, but how much confidence do we really need to have in them when they have approved drugs by pharmaceutical companys that are now the object of lawsuits? Just turn on the tv and hear, “Have you or a loved one suffered _____ due to taking ______?” I think we need to demand that the FDA do a better job of approving drugs before we involve them in other areas.
    And as for celebrities endorsing products, I suspect they have been lulled into a zombie-like state of consciousness as well, and vanity and convenience are equally as difficult for them to overcome as it is for us.

  • Amber_Charleston Naturally

    I have often wondered about this myself. It must work as celebrity endorsement costs companies a lot and they still continue to do it. I also think that these major brands just have a lot of coverage — convenience is probably the number one reason women choose big brands. Covergirl is at every CVS and Food Lion, while it takes a little time to find an organic brand, like Dr. Hauschka or Suki.

  • Natural Organics

    Well said, Jeni! Thanks for your comment.

  • Natural Organics

    I just read about them opening a restaurant, Sheila. You make a great point! You are vegan yet you use and promote harmful cosmetics. In fact, I wonder if Cover Girl tests on animals? That’s something that makes you go, “Hmmmm…”

  • Natural Organics

    Fabulous insights, Lisa. I agree with you on so many levels. It’s shocking that so many people today still are unaware of the toxic dangers around us and the fact that we can reduce our exposure.

  • Natural Organics

    Amber, convenience id a huge factor when it comes to stuff like this. For things like food too! How easy is it to grab a “Lunchable” full of salt, sugar, and chemicals, instead of making your kids a healthy lunch? Convenience is the downfall of everyone in today’s society! For those of who actually care about our health to uncover the truth, convenience is sometimes something we must sacrifice.

  • Darren – statins side effects

    I am with you Robin. The same things are being done with famous athletes endorsing food products that are dangerous and unhealthy. I would like to say they don’t know what’s in them or are brainwashed into thinking they are safe. I also question how much money is enough money to have a clear conscience for an athlete to justify his/her endorsement. I am hoping more athletes will wake up and quit endorsing McDonald’s and other fast food places because if they really at that crap all the time its hard to believe their bodies would work at an optimal level. Good article that really makes you go hmmmm.
    Darren – statins side effects´s last blog post ..Statins Side Effects – Women Beware

  • Ruby Hair Salon Annapolis

    While I agree that this can lead to overhype, celebrities not only drive fashion and hairstyle trends but can also be a catalyst for the economy.

  • chu

    Nope, I don’t believe in some of the stars endorsements. I want myself to decide for it.

  • Jenn

    I know that whenever I go into Dominic Michael Salon to get my hair done, I always bring a picture of ads (sometimes with celebrities) to show what kind of style I want. Sometimes I’ll even buy a product because it looks good on the celebrity. I’m aware of the marketing tactic, but I’m ok with giving into it!

  • Jamie T.

    When I look at these celebrity ads as an educated adult, I realize that these people are paid lots of money to promote these products, and that the company does not have anyone’s best interests at heart. Their major concern is the profit. In a way I can’t blame them, since our society is so greed- and material-driven… it’s sad but true. However, I do feel that these ads do have a huge influence on young women and teens – who perhaps do not have the experience or maybe it has never even dawned on them to question the motives behind an advertisement. I remember when I was in high school reading fashion magazines, and I wanted the items in those ads very much.

    Another point that someone else already mentioned is convenience. Most stores carry a big selection of only these large, commercial brands such as Covergirl, Maybelline, and the like. It is much harder, and takes time and research, to find natural/organic brands and then hunt down a store that actually carries them. Even if they are available online, some people do not shop online, and some just don’t like to wait for an item to be shipped. These days, more stores are starting to carry some more natural brands, as it becomes popular, but some of these brands are what you have pointed out are “fake naturals”, and actually aren’t much better than the commercial stuff. Hopefully, as the information spreads, more stores will decide to carry real natural and organic products!
    Jamie T.´s last blog post ..The First Five Products to Change When Making the Switch to Natural and Organic

  • Michele

    I totally agree with you Robin! One thing that really bugs me is that Jessica Alba has a company with non-toxic baby products, she’s publicly stated she uses Vapour Organics and yet she promotes Revlon? She’s a celebrity who can’t plead ignorance to these issues. Celebrities have so much power and if just one would state that they don’t use mainstream products due to the chemicals, it would be a huge wake-up call for people. But I think they’re all concerned with making money, their image, and not ‘rocking the boat’. It sucks.

    Thanks for highlighting this!

  • lynn says

    for better or worse, the only cosmetics i use are facial cleansers and moisturizers. the rest of my face is au natural since about age 25. 40 yrs later, i try to find good and bad ingredients in products – i find this hard with all those hard to pronounce names. not moved by ‘star’ commercials but will follow someone that will name good, economical products.